We recently heard from our friends in Asheville, NC who have been using our banner tool kit for a few years now and for the last 6 months have been bannering in support of a Free Palestine.

They see literally thousands of cars go by as they stand there during morning or evening rush hours. They also have clickers to count the positive vs. negative responses from the cars. The usual ratio on the Palestine signage has been about 3:1 positive. With a change to “Thou shalt not commit genocide” that was used for the first time (phrase taken from a Chris Hedges article), they got a 6:1 ratio in favor. 

Perhaps the more we target the deep moral appeal and focus on the best in people, the more response we can get for general support of issues that continue to arise.